How to Improve Sales Results Using Video and Mobile Technology


By Mark Magnacca

As a sales leader, how can you communicate new messaging and key product information to sales reps, encourage collaboration among teams, keep teams motivated, and ensure information is absorbed?  The answers lie with two simple tools we use in our everyday lives: mobile and video.  

Empowering teams to work the way they live eliminates the learning curve associated with adopting new training tools and helps encourage adoption. The majority of humans – 60 percent – are visual learners, processing visuals 600,000 times faster than text. Video allows for easy absorption. But what’s the rub? If you’ve ever tried sharing videos, either personally or professionally, you know this is no easy feat. Connectivity and compression issues make it difficult, if not impossible, to share even the briefest videos.

After two years of hard work honing our mobile, just-in-time (JIT) sales learning platform, Allego makes it possible for you to leverage the power of video as easily as sharing a text or email. Allego defines just-in-time learning as the combination of just-in-time content, practice, assignments, field knowledge, and collaboration – coupled with traditional certification and live training.  The ability to harness the accessibility of mobile and the storytelling strength of video helps companies convey impactful messaging.  

Like most salespeople, you probably spend a lot of time on the road, so mobile technology is a must.  We built Allego mobile-first, so you can easily access the platform anywhere, anytime – with or without a network connection. With the power of video to communicate large amounts of information, we’ve simplified JIT learning and real-time collaboration so you can quickly capture and share your best ideas from the field with the broader sales team. The platform also incorporates coaching and feedback, so you can receive coaching you need from your manager on specific deals, ensuring you’re prepared ahead of meetings.  

Heading into Sales 2.0 in November, we look forward to hearing more about the challenges you face with collaboration, message consistency, and sales training in your organization. I’m especially excited to deliver a breakout session on the very topic of using video to transform sales enablement and training and discuss how your peers are deriving a competitive advantage in their organizations. The session will look at how short, peer-generated videos can help your organization maximize its performance and productivity. I’ll be joined onstage by Kate Santoriello, global sales training manager from Medtronic Advanced Energy, who relies on Allego to onboard reps faster, improve message consistency across its sales team, and share competitive intelligence and best practices to improve sales performance. We’re also exhibiting at the conference, so stop by to say hello and tell us how we can help your team improve sales training and enablement.

See you in Philadelphia on November 16. If you can’t make it to the conference, drop me a line anytime.

Mark Magnacca is president and cofounder of Allego. To learn more about how Allego can help your sales team capture their best ideas, master their pitch, and accelerate their performance, contact or call (781) 400-5671.



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