Sales & Marketing: Starting the Conversation

At our Speaker’s Dinner this evening, conference host Gerhard Gschwandtner asked everyone in the room: “What’s the most exciting thing you see on the horizon in the world of sales and marketing right now?” If the conversation that followed was any indication, we’re going to have a ton of great insights and announcements to share with you on Monday and Tuesday — so be sure to check in here and follow us on Twitter to keep up with all the action.

Special shout out to Adam Metz for sharing a pre-game plan for the conference on his blog. Here’s what he had to say about the vendor/sponsor booths he plans to visit.

  • Jigsaw – Since this social sales prospecting data was acquired by Salesforce in early 2010, it will be interesting to get the 5-minute update on what’s happening with Jigsaw Data Fusion, their first data-as-a-service product. Yeah, they call that DaaS. Another freakin’ -aaS acronym, ugh.
  • Marketo – This is a pretty bad-ass brand. If you don’t know much about lead nurturing, lead scoring, or turning social customers (especially B2B ones) into sales prospects, the Marketo booth is worth a look.
  • Xactly – If you’re managing a sales team and have any issues with compensation or performance management, these guys are worth checking out. Their CEO, Chris Cabrera, is sort of known as “the man who killed spreadsheets” – check out the 2009 cover of Selling Power that he was featured on, for more.
  • InsideView – I did a killer interview with their CEO, Umberto Miletti, at last year’s Sales 2.0 (which I’ll be posting this week). Be sure to try out their product. Highly useful if you’re looking to socialize your reference customers, in a B2B environment. This is possibly the most addictive Sales 2.0 software I’ve ever used.

About Lisa

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